Riti
Gupta
Creative Strategist · Content Producer · Copywriter
↓ Scroll to begin“Everyone has a story to tell.
”
What’s the best way
to tell yours?
Contents
About Me
Based — Mumbai, IN
Years — 5
Currently — StayVista
Hi, I’m Riti. A creative professional with 5 years of experience in advertising and marketing. I specialize in copywriting, campaign development and content production. I bring a strong background in advertising production, content strategy and brand development, including cross-platform brand launch campaigns and strategy.
I started my journey as a filmmaker (Director’s Assistant), working on advertising briefs and bringing films to life, from creating a visual language and building the world, characters and look, to coordinating across departments from pre- to post-production. I also dabbled in some screenwriting along the way.
After that, I pivoted into a brand role as Senior Brand Specialist & Copywriter at StayVista, leading creative strategy, developing new brands (design to tone-of-voice) and creating cross-platform video content IPs.
Today I’m adept at running projects end-to-end, independently or in collaboration. I’m motivated to build brands through strategic storytelling based on proven data and insights, creating high-impact campaigns that are people-first and emotion-led.
Experience
A roadmap →- May 2025 — PresentStayVistaSenior Brand Specialist · Mumbai
- Dec 2023 — Apr 2025FreelanceAdvertising & Film Production · Mumbai
- Jul 2023 — Nov 2023Snowball StudiosDirector’s Assistant · Mumbai
- Jul 2022 — May 2023Freelance Film IndustryLos Angeles
- Aug 2021 — Aug 2022New York Film AcademyOne-Year Filmmaking Program (Los Angeles Campus)
- Feb 2021 — Aug 2021AlfaazSenior Content Creative · Mumbai
- Sep 2020 — Mar 2021The Starter LabsVideo Production & Graphic Design Intern · Mumbai
- Jun 2017 — Nov 2020St. Xavier’s CollegeBA, Psychology · Mumbai, IN
My Skills
- 01Creative StrategyFrom insight to idea to integrated plan.
- 02CopywritingTopical, branded, longform — voice across every surface.
- 03Brand Research & DevelopmentAudience, competitive, positioning, identity.
- 04Campaign Development & ExecutionEnd-to-end ownership, multi-channel rollouts.
- 05Social Media Content (IPs)Repeatable formats that build equity over time.
- 06Content Planning & ProductionPre-production through post, in any format.
- 07Direction & VisualizationVisual language, look + feel, world-building.
What I bring to the table.
Unending curiosity & knowledge of consumer behaviour
Detail-oriented & collaborative
Motivated to learn, and a constant drive for creativity
A can-do spirit
Special skill: blurting out film dialogues whenever there’s an opportunity
Five campaigns —
briefs, ideas, outcomes.
Sunday Getaway Sale
Emailer 01
Emailer 02
Drive sales
Weekday booking numbers — especially Sundays and Mondays — were relatively low.
Year-long, cross-platform (social, email, WhatsApp, RCS, website)
26% off on Sunday Stays — all through 2026.
Linking Sunday stays with the idea of an extended weekend and the visually appealing notion of ‘Lazy Sundays’.
Increased Sunday occupancy rates by approx. 765%.
Gram’s — A lifestyle resort
Digital comms
Signages & collaterals
Physical installationsCreate awareness for the launch of a new StayVista sub-brand.
Modern travellers prefer experience-led, low-budget stays.
Brand launch: activated across all channels.
Tagline: Welcome to Gram’s — where hotel comfort meets hostel vibe.
A retro-cool stay with striking design, unique activities and a nostalgic feel. Deliverables: launch film, dedicated landing page + banner video, emailer and WhatsApp comms. The film captured the essence of Gram’s — a place meant for everyone: luxurious like a hotel, social like your favourite hangout, with a dash of nostalgia. Conceptualized and created by me.
New sub-brand launched across every channel with a hero film centerpiece.
Hiring Grandmom
Increase brand awareness and engagement.
Humanising the brand with an ambassador leads to more relatability.
Hiring campaign (promotional in disguise)
Create buzz by getting a ‘cool’ grandmother to audit and promote a property inspired by her. Hook: “Grandmom Wanted”.
Posts used trending formats to maximise reach, followed by posts of a grandmom who keeps up with the trends.
Phase 1 received 466 form leads, with 4L+ accounts reached across LinkedIn and Instagram.
April Fools’
Increase engagement and generate leads.
Fake listings have become a real issue with the rise of AI.
Topical campaign for April Fools’.
An ‘unbelievable’ AI-generated sky-hanging villa listing in Spiti Valley, followed by a scam-awareness reveal.
An AI reel with a sign-up form to capture leads, followed by a scam awareness reel and a special discount for everyone who signed up.
20% increase in queries · 865 form fills in 36 hours · 357k IG accounts reached.
Future Founders’ Program
Instagram · Post 01
Instagram · Post 02
Instagram · Post 03
Instagram · Post 04Hire Gen Z students for a summer internship.
Gen Z looks for hands-on internships without being boxed in.
Hiring campaign
“Not Another Yawning Internship”
Showcasing ‘A Day In The Life’ of Gen Z interns at StayVista.
1,100+ applicants for 10 spots; strong cross-platform reach.
Building Gram’s from zero.
- 01
Audience + competitive
Led research on the ideal target audience and competitor landscape for the brand.
- 02
Design direction
Worked on the overall look and feel of the brand with the design team.
- 03
Physical installations
Provided visual direction and coordinated with graphic + interior design teams for installations at the property.
- 04
Brand language
Developed copy for digital and physical collaterals and signages. Built the brand’s tone of voice, following the name inspiration, sounding like a grandmom who is ‘gram approved’. Assisted on landing-page content with the product team.
Copywriting
Topical & trend-setting Instagram posts and reels, written to ride the moment without losing the brand.
Emailers: concept, subject lines, preview text, body copy and design co-ordination across the lifecycle.
Campaign briefs: ideation, briefing and execution plans co-built with channel owners (as seen above).
Influencer & brand collabs: assisting with content briefs and scripts for deliverables.
Video & carousel ads for paid media (Meta & Google Ads).
Cross-platform Content IPs for the top and middle of the funnel, focused on awareness & nourishment.
All in all, I was a jack-of-all-trades when it came to writing and creating content for audiences across the funnel.
Performance-led Creatives.
Paid media video and creative content: video & carousel content for Meta and Google Ads.
Awareness for new brand launches · reach and engage prospective homeowners.
Carousel — prospective homeownersCheck-in with StayVista.
Scam Awareness.
Creative Storytelling —
TVCs, DVCs and MVs.
Director / Director’s Assistant
Production Work.
As a storyteller and creative, I’ve directed and assisted on set, giving me a sharp eye for the emotion underneath every brief.
Across my time as a Director’s Assistant, I’ve worked hands-on with storytelling and creative production: shaping visual language, building worlds and characters, and guiding performances from pre- to post-production.
That instinct for narrative is what’s now pulling me toward creative direction — understanding a brand’s unique story and voice, then shaping how it’s represented in the most impactful way possible.
And as I’ve grown in my career, I’ve had the chance to not just ideate, but see those ideas through to execution. What follows are a few of the projects I’ve had the chance to bring to life.
Project highlights
Click any project to view →
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↳ WatchThe craft.
Building the visual narrative and story (for 2 music videos) and assisting the director on set.
Visualized and developed the look & feel and visual narrative of each ad film based on client briefs. A creative playground to experiment and find out what works best.
Assisting the director, and working closely with the rest of the direction team and other cross-functional teams to ensure a smooth shoot.
Visualized the world and worked with the CGI artist to create the American Tourister campaign ads. Supervised colour grade and edits for projects, and did the offline edit for the Aldo film.
“People love what other people are passionate about.”
Looking for a creative mind
to help build your brand?
Thank you.
© Riti Gupta 2026 · Portfolio Vol. 01