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Riti Gupta — Portfolio 202601 / 13
◆ The Creative Portfolio of —
My
Creative
Portfolio
RITI GUPTA
Creative Strategist · Content Producer · Copywriter
Riti Gupta — Portfolio 202602 / 13
“”
Everyone has a story to tell.
What’s the best way to tell yours?
Riti Gupta — Portfolio 202603 / 13
Index
01
About Me
02
What I Bring to the Table
03
Sunday Getaway Sale
04
Gram’s Brand Launch
05
Hiring Grandmom
06
April Fools’
07
Future Founders’ Program
08
Brand Development
09
Copywriting & Content IPs
10
Contact
Riti Gupta — Portfolio 202604 / 13
About
Hi, I’m Riti.
■
A creative professional with 5+ years in advertising & marketing — specialized in copywriting, campaign development and content production.
■
Background spans advertising production, content planning and brand development, including cross-platform brand launch campaigns and strategy.
■
Started as a Director’s Assistant on ad films — building visual language, world, characters and look & feel; coordinating across pre to post-production with stints in scriptwriting.
■
Pivoted into brand as Senior Brand Specialist & Copywriter at StayVista — leading creative strategy, new brand development, and cross-platform video IPs.
■
Run projects end-to-end, independently or collaboratively. Driven by insight and data to build people-first, emotion-led campaigns.
Experience
2025 — Present
Senior Brand Specialist
StayVista, Mumbai
2023 — 2025
Freelance, Advertising & Film
Mumbai
2023
Director’s Assistant
Snowball Studios, Mumbai
2021 — 2023
Freelance Film Industry
Los Angeles
2021 — 2022
Filmmaking Course
New York Film Academy
2021
Senior Content Creative
Alfaaz, Mumbai
2020 — 2021
Video & Graphic Design Intern
The Starter Labs
2017 — 2020
BA, Psychology
St Xavier’s College
Riti Gupta — Portfolio 202605 / 13
What I bring
to the table.
01
Creative Strategy
02
Copywriting
03
Brand Research & Development
04
Campaign Development & Execution
05
Social Media Content (IPs)
06
Content Planning & Production
07
Direction & Visualization
Riti Gupta — Portfolio 202606 / 13
Campaign 01 / 05
Sunday Getaway Sale
Year-long cross-platform sale
Objective
Drive sales.
Insight
Weekday booking numbers — especially Sundays and Mondays — were relatively low.
Campaign Type
Year-long campaign · social, email, WhatsApp, RCS, website banners.
The Idea
26% off on Sunday stays, all through 2026.
Key Visuals & Communication
Linking Sunday stays with the idea of an extended weekend and the visual world of “Lazy Sundays.”
Riti Gupta — Portfolio 202607 / 13
Campaign 02 / 05
Gram’s
A lifestyle resort by StayVista
Objective
Create awareness for the launch of a new StayVista sub-brand.
Insight
Modern travelers have different preferences and tend to prefer unique, low-budget stays.
Campaign Type
Brand launch · promoted across all channels.
The Idea
Welcome to Gram’s — where hotel comfort meets hostel vibe.
Key Visuals & Communication
Retro-cool stay combining hotel comfort with hostel vibe. Striking design, unique activities, nostalgic community feel. Main asset: launch film, released cross-platform.
Riti Gupta — Portfolio 202608 / 13
Campaign 03 / 05
Hiring Grandmom
A promotional campaign in disguise — for Gram’s
Objective
Increase brand awareness and engagement.
Insight
Humanizing the brand with an ambassador leads to more relatability.
Campaign Type
Hiring campaign (promotional in disguise).
Reach (Phase 1)
4 Lakh+ across LinkedIn & Instagram
The Idea
Get a “cool” grandmother to audit and promote a property inspired by her.
Key Visuals & Communication
Trending formats to ensure high reach, followed by posts of a grandmom who keeps up with the trends.
Riti Gupta — Portfolio 202609 / 13
Campaign 04 / 05
April Fools’
Topical campaign · lead generation
Objective
Increase engagement and generate leads.
Insight
Fake listings have become a big issue with the rise of AI.
Campaign Type
Topical campaign for April Fools’.
The Idea
An “unbelievable” AI-generated sky-hanging villa listing in Spiti Valley.
Key Visuals & Communication
AI reel with a sign-up form to generate leads, followed by a scam-awareness reel and special discounts for everyone who signed up.
Riti Gupta — Portfolio 202610 / 13
Campaign 05 / 05
Future Founders’ Program
Now an annually recurring program
Objective
Hire GenZ students for a summer internship.
Insight
GenZ looks for internships that are hands-on — learning multiple things without being boxed in.
Campaign Type
Hiring campaign.
Response
1,100+ applicants · 10 selected
Reach
2.2 Lakhs+ across Instagram & LinkedIn
The Idea
Not Another Yawning Internship.
Key Visuals & Communication
Showcasing a day in the life of GenZ interns at StayVista.
Riti Gupta — Portfolio 202611 / 13
Brand Development
Building Gram’s.
01
Research
Led research on the ideal target audience and competitor analysis for the brand.
02
Design Direction
Worked on the overall design look & feel with the design team.
03
Physical Spaces
Provided inspiration and coordinated with graphic + interior design teams for installations at the property.
04
Brand Voice
Developed brand language and copy for digital and physical collaterals; assisted on landing page content with the product team.
Riti Gupta — Portfolio 202612 / 13
Copywriting & Content IPs
Words that travel.
What I write
—
Topical & trend-setting Instagram posts and reels
—
Emailers
—
Campaign conceptualization & brief development
—
Influencer collaboration & brand partnership briefs
—
Video & carousel ads for Meta and Google Ads
Content IPs
Check-in with StayVista
A cross-platform, founder-led series sharing the brand story through new and trending formats. Built brand awareness and humanized the brand — strong engagement & reach on LinkedIn.
Scam Awareness
A series of reels & posts educating audiences on possible scam operations and how to avoid them. Crossed targeted reach through video content.
Riti Gupta — Portfolio 202613 / 13
Looking for a creative mind
to help build your brand?
to help build your brand?
Get in touch
EMAIL
ritigupta1110@gmail.com
LINKEDIN
linkedin.com/in/riti11
PHONE
+91 89284 86003
Thank you.